If you own or are thinking of starting a small business, you probably already know just how important it is to have a strong internet presence. There are a few key components to developing an online business persona, starting with the website. As a new or small business, it’s critical that you have an eye-catching, user-friendly, and informative website that can be easily found through search engines and has a memorable URL. Although this sounds like an easy enough formula to follow, there’s more to creating an effective website than meets the eye. In order for your website to sell your product or service effectively, it needs, above all, to be unique and memorable, and it’s difficult to define just what gives a website these characteristics. Often, the final product in the web design process reflects the designer’s personal preferences more than the personality of the business itself. The good news is, there are plenty of ways to avoid this unfortunate outcome.

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